Privacy Policy
Effective Date: January 2026
NewSideOfBlue.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when subscribing to our newsletter or contacting us.
- Technical Information: IP address, browser type, operating system, referral source, pages visited, and time spent on pages.
- Cookies and Tracking Technologies: Data collected through cookies, pixels, and similar tracking technologies to enhance your user experience.
- Usage Data: Information about how you interact with our Site, including clicks, searches, and content preferences.
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics to understand user behavior and improve our Site performance.
- Tracking affiliate commissions and referral activity related to BK8 and other gambling platforms.
- Sending promotional content, newsletters, and updates (with your consent where required).
- Improving Site functionality, security, and user experience.
- Complying with legal obligations and industry regulations.
Cookie Policy
Our Site uses cookies and similar tracking technologies. Types of cookies include:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Help us analyze user behavior and traffic patterns.
- Affiliate Tracking Cookies: Used to track referrals and commissions from partner casinos.
- Marketing Cookies: Enable personalized advertising and promotional content.
Opt-Out Options: You can disable cookies through your browser settings. However, disabling cookies may affect Site functionality. Most browsers provide instructions for managing cookies in their help sections.
Third-Party Links
Our Site contains links to third-party websites, including online casinos (such as BK8) and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. Each third-party operator maintains its own privacy policy, and we encourage you to review them before providing personal information or engaging in gambling activities. Your use of third-party sites is governed by their respective terms and conditions.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of Access: Request access to the personal data we hold about you.
- Right to Correction: Request correction of inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data (subject to legal retention requirements).
- Right to Object: Object to processing of your data for marketing or profiling purposes.
- Right to Data Portability: Request a copy of your data in a portable format.
For Malaysian residents, these rights are provided in accordance with applicable data protection regulations. To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and legal requirements:
- Personal contact information is retained until you request deletion or unsubscribe.
- Analytics and usage data are typically retained for 12-24 months.
- Affiliate tracking data is retained in accordance with our affiliate program agreements and applicable tax/accounting requirements.
- We may retain data longer if required by law or for legitimate business purposes.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@newsideofblue.com
We will respond to your inquiry within 30 days of receipt. For unresolved concerns, you may lodge a complaint with your local data protection authority.
Last Updated: January 2026